Category Archives: Uncategorized

Components of Google Tag Manager Understand how tags, triggers, variables, and the data layer work together. Google Tag Manager uses these concepts to handle how tags are configured and fired: Tag: A tag is code that send data to a system such as Google Analytics. Trigger: A trigger listens for certain events, such as clicks, form submissions,Continue reading “Components of Google Tag Manager”

The data layer Google Tag Manager functions best when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations. Developers should read the developerContinue reading “The data layer”

How to use Analytics with Google Ads Google Ads is Google’s advertising system that allows businesses to generate text and display ads. Text ads show up next to Google search results by matching keywords you can bid on with users’ search queries. Display ads are advertisements consisting of text, images, animation, or video that showContinue reading “How to use Analytics with Google Ads”

Behavior reports overview You can find the “Behavior” reports under “Behavior” in the left-hand navigation. It’s important to understand how Google Analytics calculates behavior data. If you recall, Analytics uses a small piece of Javascript code on your website to collect data. Every time a user loads a page on your website, this tracking codeContinue reading “Behavior reports overview”

Audience reports overview Audience reports are located under “Audience” in the left-hand navigation. These reports can help you better understand the characteristics of your users. This can include what countries they’re in, what languages they speak, and the technology they use to access your site. But it can also include data like age and gender,Continue reading “Audience reports overview”

Sharing and customizing reports Once you’ve found meaningful data in your reports, Google Analytics offers several ways to share or refer back to that report under the report name at the top. “Save” lets you create a link to the specific report in the Customization area in the left-hand navigation under “Saved Reports.” “Export” letsContinue reading “How to share reports”

Introduction Previously, we showed you a high-level version of the “Audience Overview” report. At the bottom of that report, there’s a link to “view full report,” where you can see expanded versions of each Audience report in the left-hand navigation. Now, let’s check out a full report. When you open up the full report, you’llContinue reading “Navigating full reports: Part 1”

Date range At the top of every report is a date-range. This lets you set the time period in which you want to analyze report data. Click the date range to open up the date range selector. Date range selector This opens up a calendar on the left where you can select your date ranges.Continue reading “Audience Overview Report”

All of your Google Analytics accounts can be grouped under an “Organization,” which is optional. This allows you to manage multiple Google Analytics accounts under one grouping. Large businesses or agencies could have multiple accounts, while, medium to small-sized businesses generally (only) use one account. When you create an account, you also automatically create aContinue reading “The Analytics account structure”

Check out these links to learn more about setting up Google Analytics: Set up the Analytics tag Verify your tracking code installation with Google Tag Assistant Chrome extension View the history of account changes Diagnostics messages Common account issues User permissions Using App + Web properties Next, let’s look at how to set up customizedContinue reading “How to set up account views with filters”