All of your Google Analytics accounts can be grouped under an “Organization,” which is optional. This allows you to manage multiple Google Analytics accounts under one grouping. Large businesses or agencies could have multiple accounts, while, medium to small-sized businesses generally (only) use one account. When you create an account, you also automatically create aContinue reading “The Analytics account structure”
Category Archives: googleAnalytics
How to set up account views with filters
Check out these links to learn more about setting up Google Analytics: Set up the Analytics tag Verify your tracking code installation with Google Tag Assistant Chrome extension View the history of account changes Diagnostics messages Common account issues User permissions Using App + Web properties Next, let’s look at how to set up customizedContinue reading “How to set up account views with filters”
The process of collecting Analytics data
Google Analytics is a platform that collects data and compiles it into useful reports. Tracking a Website To track a website, you first have to create a Google Analytics account. Then you need to add a small piece of Javascript tracking code to each page on your site. Every time a user visits a webpage,Continue reading “The process of collecting Analytics data”
Google Analytics for Beginners
Defining Digital Analytics To begin, let’s start by defining “digital analytics” and why it’s important. In marketing, we have the concept of a purchase funnel. There are different stages within the funnel that describe customer interactions. A basic purchase funnel includes the following steps: Acquisition involves building awareness and acquiring user interest Behavior is whenContinue reading “Google Analytics for Beginners”
Anthony Ku Ong 